Sunscreen advisory: Today it was announced that THE HONEST COMPANY has received a large number of complaints concerning the apparent ineffectiveness of their SPF 30 lotion. This may be due to a concentration of zinc oxide that appears to be less than half of the industry standard.
All of this is ironic as, in the recent past, the Environmental Working Group has placed The Honest Company's product high on their recommended list because it is chemical free, using zinc oxide exclusively as its active ingredient. For now, we would suggest that you stay clear. People preferring non-chemical, physical sunblocks, can choose from a wide variety of other products. We particularly like those From the TiZo line at Fallene; EltaMD; The Dermatologist's Wife; and VaniCream.